From the Playboy bunny logo right through to the Christian 'Fish' symbol brands are designed to evoke feeling and condense your product to a single glance and in today’s media intensive world our customers are masters at analysing and forming opinions on your brand in a split second. Still don’t believe me? Think of the coca cola logo I bet you start to feel thirsty?Many service industries use there staff uniform to promote a good corporate image through embroidered uniform or with workwear that is festooned with the company logo or slogan and the better your customer facing brand presence performs the more people will identify your logo with quality and good service.
Some company’s brands are so popular that they even use the customers as walking advertisements buy turning their brand identity into a fashion icon via way of the merchandise market. Everybody knows or has seen at least one person with the world famous caterpillar workwear clothing on!
So what is it that makes a good corporate logo? Well it seems that simplicity is the key here, after all you have so much to convey to the customer in a very short time. Strong vibrant colours are a good way of drawing the eye to your corporate image, take the caterpillar logo.
This logo just jumps out and demands to be noticed with a bright yellow background contrasted by the dark CAT lettering, straight away you identify the logo with the famous yellow diggers. In fact this ‘yellow’ association is so strong that I bet that when you think of a digger it is always yellow! Next is the slogan, if your going to have a slogan it can be to be dynamic, quirky, ultra descriptive or even annoying. Below are some edited examples of slogans you will instantly recognise.
You cant get better than a ******** fitter
******** is good for you !
Just do it!
Vorsprung durch technik!
Try them on your friends and you will find that they can all associate them with there brands.
This just goes to show that a little investment in your corporate identity can really benefit your brand in the long term, and with the right brand marketing strategy that utilises simple principles such as embroidered workwear for your staff or even promotional clothing for your customers you can maximise your impact in the market place.
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