Finally the UK is starting to see the light at the end of the recession tunnel! While Christmas sales weren’t as good as five years ago they are starting to climb as consumer confidence starts to become more stable. Even humble garment retailers and manufactures are starting to notice an increase in new companies requiring their services and once again the mantra of the new business set is branding branding branding!
Even companies that traditionally had no interest in corporate image are starting to understand that the discerning customer is now looking for a relationship with their suppliers that they can identify with. No more prevalent is this trend, than on the shop floor with companies from small building firms to large national retail chains investing in embroidered workwear bearing anything form a small embroidered company logo to full corporate branding.So what are we to expect when organising our corporate identity with a professional garment reseller. Normally company’s would submit there corporate design as a picture (either by email or on a disk via the post) this will then go through the process of digitization. This is where the picture/logo is converted into a stitch configuration that can be read by an automated embroidery machine.
Normally a setup fee is charged for this but depending of the supplier you choose this could be either a one off fee or may be added as a smaller fee every time a garment is customised (personally we would recommend a suppler that is up front and charges you a one off fee, after all how many times are you going to alter your company logo!) once this process is complete you are ready to customize any garment you wish with this setup (beware of unscrupulous retailers who try to make you pay a separate setup fee for different garments!)What garments can be customized? Well the simple rule is if you can wear it you can customise it, from baseball caps to socks handkerchiefs to umbrellas the world of customisable corporate clothing is endless!
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