With one of the countries largest events and venue expedition happening this week focus is firmly set on the hospitality sector and service industries!

Square Meals venues and events exhibition is currently showcasing the best the industry has to offer from big players such as the Hilton hotel group to smaller companies offering a more personable service to consumers.

One aspect that is being firmly showcased is the importance of corporate identity and most importantly how professionally designed uniforms focussing on brand recognition.  Corporate colour schemes and styles are being utilised by major companies to convey a style in keeping with the product designs ranging from classically styled silver service examples promoting decadence and comfort to modern chique designs denoting efficiency, professionalism and style.

Many top and new restaurants are exhibiting this year showcasing dining as more of an experience than simply 'eating out' here more than ever the use of bespoke uniforms for all staff is being used to enhance the brand and provide the customer with a memorable experience of dining and decadence.  In these frugal times more and more emphasis is being made to off the shelf solutions as a base for restaurant uniforms while personalisation is coming from either embroidery of brand or custom designed accessories which when properly employed can make an eye catching, elegant and unforgettable style that in itself can become a focal point for advertising and brand identity.

We have also seen an increase in promotional clothing being not only handed out at exhibitions but actively becoming a marketable brand for the business for example our keen eyes are starting to see t-shirts being sold at the ever popular Wagamammas restaurants!

Which ever way you choose to promote your business, a strategic corporate uniform strategy can be a powerful tool in your marketing arsenal and one that shouldn't be overlooked.